Fear, Failure and Affiliate Marketing

Without sounding trite, the quickest way to succeed with affiliate marketing is to fail as fast as you can. In fact, in practice and in life, the faster you fail the quicker you’ll succeed.

Yes, this sounds contradictory. Yes, you’re feeling conflicted. But there’s a lot more to failing than just falling down.

Let’s back up a bit and consider what goes into turning anything, especially affiliate marketing, into a success. It takes some knowledge, some work, some time, some money and last but not least, some time. Let’s examine each of these factors: Read the rest of this entry

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I thought I would write something very quickly about a trend I see in Search Engine Marketing. I don’t know how message to market gets missed, even by seasoned pros, but I notice that style over substance is beginning to rear it’s ugly head once again.

Never make the mistake of assuming that because something looks good, it is good. Especially in the marketing world. We’re constantly bombarded by highly stylized marketing messages. Most of what they’re selling is image, not functionality or results. As a marketer, you need to be concerned not only about the message you’re sending, but also about the results you’re promoting.

In fact, this is what the recent FTC kerfuffle is all about. They’ve decided to ensure that marketing doesn’t get in the way of real-world results. As for me, I think that’s a good thing. Why? Because once you master the psychology of selling, you wield a very powerful weapon. Abusing it is just bad business and, by the way, against the law!

Later!
Aidan K

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Hey Everyone!

I just thought I would write something about conversions in general and keyword tracking in particular.

I’m always amazed at how many marketers don’t completely understand how important keyword level tracking is and, more importantly, how that affects conversions.

Remember that your first duty as a marketer is to your ROI. Too much time in the red and you’ll be out of business before you know it. The best way I know of to improve your ROI is to increase your conversions. And the best way to increase your conversions is to track what’s working and what’s not.

What’s working on your site is directly related to what keywords and keyphrases surfers are using to find your site. Knowing what those keywords and phrases are is VITAL to your business.

Now, exactly what software or processes you use to do that tracking is a subject for another post. Stay tuned, I’ll be covering this topic in more detail.

Later!
Aidan

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Hey!

I’m just about finished putting together my bonus offer for Michael Edwards’ CB Affiliate Loophole.

It’s gonna rock. I’m certain that everyone is going to be very excited about what I’m doing.

BTW, you can find the review for Clickbank Affiliate Loophole here: CB Affiliate Loophole Review.

Stay tuned! I should have the page up in a couple of hours…

Aidan

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