NextGen SEM Secret Blog

www.gopherforum.com I was having a great discussion on the Gopher Lawn Care Business Forum with my friend Jeff and he was sharing with me some of his experiences trying to market his lawn care business. You can read more on this lawn care business discussion here on the GopherHaul Lawn Care Business Forum. Jeff When I worked with the previous lawn care business employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of the state, almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didnt do much of that. So we would hang door hangers saying things like, Check out your neighbors yard. Doesnt it look great? Dont you want your yard to look that good? Then we would get their phone number out of a reverse directory and call them until they threatened to call the police. Now I go out and hang lawn care door hangers marketing my materials. I generally try to do that on weekends hoping that Ill catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, wouldnt you rather be spending time doing something else right now? If theres kids around I use that to my advantage. I have kids of my own and I say things like, they wont be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but …