Produced by shiftinteractive.net – Social Media and networking experts, based in Sydney Australia This week SEO and Social Media and Networking is on the agenda in Sydney Australia. We’re down at SMX in Sydney discussing Social Media, Social Networking, SEO, Search Engine Marketing and Online Marketing Here, we chat to Dennis Yu of blitzlocal fame, about the implications of Social Media and Networking on Search Engines, SEO and the future of the Internet landscape. Brought to you by http Produced by shiftinteractive.net – Social Media and networking experts, based in Sydney Australia
Posts Tagged ‘Bruce’
Search Rankings Won’t Be the Prime SEO Metric – Bruce Clay
Saturday, September 18th, 2010
In this fascinating video interview industry leader Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user’s normal ‘neighborhood’ or ‘community,’ (2) intent-based search, and (3) universal search. Since each of these trends makes it unlikely that ranking software will see the same ranking as any individual user, ranking per se will fade as the primary way of measuring SEO success, and be replaced by targeted traffic.
