Image Advertising is Here to Stay …

You might be under the impression that banner ads are passe. That they’re so Web 1.0. I’m not exactly sure why so many marketers think that way, but nothing could be farther from the truth.

I can sum up my argument in three words: Google Image Ads. The fact that can serve Adsense Ads as images should be enough to convince you that image advertising in general, and specifically banner advertising, is not dead by any stretch of the imagination.

You may also want to consider that fact that only a small fraction of the traffic available on the Internet is accessible via Google. All you need to do is go to any major portal (think CNN) and you’ll see a page that has banner ads on it. The only reason those ads are there is because they make money. Lots and Lots of money!

Checking out Alexa tells me that CNN reaches a vast audience. That kind of reach translates to millions of page-impressions. For anyone who has the resources, this is an incredible source of leads and revenues.

Buy you don’t have to play on CNN to make use of banner advertising. Pay Per View (PPV) advertising is no longer in it’s infancy and is responsible for billions of ad impressions daily. It’s been around in a big-way since 2007 and you can get a start in PPV with as little as $20!

All that glitters is not gold, however. Direct marketing fundamentals still apply and when you’re dealing with the massive amount of impressions possible, you can very easily get in over your head. Specifically, you’re tracking needs to be impeccable.

Get ready for a rush of PPV, banner advertising other forms of image advertising info products to hit. If you’re careful, you just might find something that takes your marketing to the next level!

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