Hey Everyone!

I just thought I would write something about conversions in general and keyword tracking in particular.

I’m always amazed at how many marketers don’t completely understand how important keyword level tracking is and, more importantly, how that affects conversions.

Remember that your first duty as a marketer is to your ROI. Too much time in the red and you’ll be out of business before you know it. The best way I know of to improve your ROI is to increase your conversions. And the best way to increase your conversions is to track what’s working and what’s not.

What’s working on your site is directly related to what keywords and keyphrases surfers are using to find your site. Knowing what those keywords and phrases are is VITAL to your business.

Now, exactly what software or processes you use to do that tracking is a subject for another post. Stay tuned, I’ll be covering this topic in more detail.

Later!
Aidan

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