What Is Compelling Content and Where Do I Get It?

I just read an excellent post on content creation. It’s entitled How to Make Sure You Choose the Right Niche to Blog About.

It’s worth reading because the point that’s being made is that there’s a demand for compelling content. Whether or not you choose to provide that type of content is another matter.

As marketers, we sometimes forget that words sell. It’s an old adage and still very true. Oh we’re all about copy and conversions, but what about good old information for information’s sake?

No one likes to be sold. Why not provide some real information – some compelling content – for the right to fulfill some future need? The pace of social media seems to have lulled the weak-minded among us into searching for the quick-fix. That quick buck we can make and then move on.

Remember that the life-time value of your customers is the primary indicator of the value of your business. It’s the one stat you should be able to rattle off without thinking. If you can’t, you’ve got some work to do!

Our customers and clients judge what’s compelling and what’s not. Once you start deciding for them, you’re dead in the water. These days, however, we have got it easy. Compelling implies personal.

Think about the tremendous popularity of Twitter. You’ve got 140 characters to fool around with. As it turns out, people (as in customers!) just love knowing what you’re up to!

You want compelling? Then make it personal and informative. Talk about stuff you know and do. Your customers will thank you for.

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