Thursday, January 28th, 2010 at
5:59 pm
I thought I would write something very quickly about a trend I see in Search Engine Marketing. I don’t know how message to market gets missed, even by seasoned pros, but I notice that style over substance is beginning to rear it’s ugly head once again.
Never make the mistake of assuming that because something looks good, it is good. Especially in the marketing world. We’re constantly bombarded by highly stylized marketing messages. Most of what they’re selling is image, not functionality or results. As a marketer, you need to be concerned not only about the message you’re sending, but also about the results you’re promoting.
In fact, this is what the recent FTC kerfuffle is all about. They’ve decided to ensure that marketing doesn’t get in the way of real-world results. As for me, I think that’s a good thing. Why? Because once you master the psychology of selling, you wield a very powerful weapon. Abusing it is just bad business and, by the way, against the law!
Later!
Aidan K
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Thursday, January 28th, 2010 at
5:41 am
This is my review of Andrew Fox’s Affiliate Millionaire
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Thursday, January 28th, 2010 at
4:50 am
Affiliate Millionaire Platinum Bonus
This is the Affiliate Millionaire $2250 Platinum Bonus Offer. It’s extremely limited and you can only get it here. Nowhere else – No Way – No How! Click the following links if you’re looking for:
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Tuesday, January 19th, 2010 at
9:20 pm
Hey Everyone!
I just thought I would write something about conversions in general and keyword tracking in particular.
I’m always amazed at how many marketers don’t completely understand how important keyword level tracking is and, more importantly, how that affects conversions.
Remember that your first duty as a marketer is to your ROI. Too much time in the red and you’ll be out of business before you know it. The best way I know of to improve your ROI is to increase your conversions. And the best way to increase your conversions is to track what’s working and what’s not.
What’s working on your site is directly related to what keywords and keyphrases surfers are using to find your site. Knowing what those keywords and phrases are is VITAL to your business.
Now, exactly what software or processes you use to do that tracking is a subject for another post. Stay tuned, I’ll be covering this topic in more detail.
Later!
Aidan
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